Aviva shifts CI cover from conditions to principles

Scott, Tracey
June 2009
Money Marketing;6/18/2009, p11
The article reports on the move of Aviva Ltd. to introduce a set of guiding principles as part of its effort to restore the company's critical-illness insurance in Great Britain. According to the article, the move will also serve as a way to govern and develop products for the company. In addition, Richard Verdin, the company's director of protection, notes that the principles will position its cover plan as one that is right for the consumer.


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