TITLE

Ball Park grows manly

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2001
SOURCE
Advertising Age;4/9/2001, Vol. 72 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign planned for Ball Park Brands Ball Park Franks in the U.S. The ad, created by Leo Burnett USA Inc., emphasizes the masculine image of hotdogs. It uses the tagline "Eat like man." The company is also planning for an in-store tie-in with National Association for Stock Car Auto Racing.
ACCESSION #
4308238

 

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