Ball Park grows manly

Thompson, Stephanie
April 2001
Advertising Age;4/9/2001, Vol. 72 Issue 15, p8
Trade Publication
The article reports on the advertising campaign planned for Ball Park Brands Ball Park Franks in the U.S. The ad, created by Leo Burnett USA Inc., emphasizes the masculine image of hotdogs. It uses the tagline "Eat like man." The company is also planning for an in-store tie-in with National Association for Stock Car Auto Racing.


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