TITLE

Hays mulls over Freedom name

AUTHOR(S)
Dennis, Juliet
PUB. DATE
June 2009
SOURCE
Travel Weekly (UK);6/12/2009, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the travel agency Hays Travel Ltd. is reviewing whether to keep the brand name of the travel company Freedom Direct Holidays. Hays Travel bought the intellectual property rights including customer database, bookings, web addresses and URLs of Freedom Direct Holidays on April 16, 2009. According to John Hays, managing director of Hays Travel, the brand name had been affected by confusion among consumers.
ACCESSION #
43046506

 

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