Pharma's Facebook
Tags: SOCIAL media; BUSINESS networks; PHARMACEUTICAL industry; MARKETING strategy; BUSINESS communication
Related Articles
- Social networking: Same old story? Gilman, Rick // American Agent & Broker;Dec2009, Vol. 81 Issue 12, p18
The article explores the use of social networking in business. It notes that communication through the Internet and electronic mails are lacking intimacy and personal touch. However, it mentions that with the evolution of technology, it suggests to add social media in marketing strategy while...
- Meet-up marketing lessons. Arnold, Stephen E. // Smart Business Cincinnati/Northern Kentucky;Dec2009, Vol. 5 Issue 11, p7
The article presents insights of the author with regard to the promotion of a meet-up or a person-person networking event with the use of social media in Louisville, Kentucky. It mentions that the social media can reach a greater portion of possible attendees compared to conventional method. It...
- Meet-up marketing lessons. Arnold, Stephen E. // Smart Business Cleveland;Dec2009, Vol. 21 Issue 5, p12
The article discusses the lessons learned from promoting a person-to-person networking event. Among these lessons is that social media is labor intensive, but with carefully tailored social media message, it is possible to reach a larger number of potential attendees than traditional methods....
- Becoming social media savvy. Eva, Maria // NZ Business;May2012, Vol. 26 Issue 4, p52
The article focuses on the use of social media for businesses. It explores the functions of social media for marketing strategies and for personal and business networking. It also discusses the benefits of social networking sites like Facebook and Twitter for target marketing, brand awareness,...
- Voice lessons. McCammon, Ross // Entrepreneur;Mar2012, Vol. 40 Issue 3, p20
The article discusses how entrepreneurs can engage customers on social media without sounding like they are marketing them. Topics discussed include the importance of writing like one talks, things business representatives should not do when communicating through social media, such as use slang,...
- A Social Media Primer for Technical Communicators. SINGLETON, MEREDITH; MELONCON, LISA // Intercom;Jun2011, Vol. 58 Issue 6, p6
The article describes several steps through which an organization can start using social media effectively. It mentions that a key part of the first step about understanding social media is to know the types of social media and the way they are integrated into the existing system. It cites...
- Social Media Gratification and Attitude toward Social Media Marketing Messages: A Study of the Effect of Social Media Marketing Messages on Online Shopping Value. Chung, Christina; Austria, Kristine // Proceedings of the Northeast Business & Economics Association;2010, p581
Social media provide marketers interactive communication environments with opportunities to enhance existing relationships with consumers. Even though social media has been recognized as the most potentially powerful medium in business practice, there is lack of understanding in terms of why...
- Pipe(line) Dreams? Making the most of your R&D portfolio potential. Wolfram, Thaddeus // Contract Pharma;Jan/Feb2013, Vol. 15 Issue 1, p64
The article offers tips for a successful research and development (R&D) portfolio of pharmaceutical companies. It suggests better understanding of where the pharmaceutical companies will get greatest return and what they already have. These companies are recommended to come up with the right...
- Social-Media Minefields. // Business Today;7/12/2009, Vol. 18 Issue 14, p56
The article provides tips and precautions in using the social media in business communication to maximize the use of them while avoiding untoward troubles. These tips include knowing the best purpose of different social, being tactful in business solicitation, and divulging confidential business...
