TITLE

Gender Differences in the Cognitive Organization of Spending Attitudes

AUTHOR(S)
Dinauer, Leslie D.
PUB. DATE
January 2009
SOURCE
Advances in Consumer Research;2009, Vol. 36, p856
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the study regarding gender differences in the cognitive organization of consumer's spending attitudes in the U.S. It further examined Galileo cognitive maps of shopping concepts in men and women to inform the design of more effective debt counseling messages. In doing so, it suggests on generating and analyzing the space containing attitude concepts that are relevant to the target population.
ACCESSION #
43008994

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics