TITLE

Playing to win

AUTHOR(S)
Duke, Tim
PUB. DATE
March 2001
SOURCE
Ad Age Global;Mar2001, Vol. 1 Issue 7, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sports sponsorship industry. Revenues from the worldwide sponsorship program of the International Olympic Committee; Definition of ambush marketing; Top sporting event sponsorships.
ACCESSION #
4299534

 

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