TITLE

Dentsu signals new Western ambitions

AUTHOR(S)
Madden, Normandy
PUB. DATE
January 2001
SOURCE
Ad Age Global;Jan2001, Vol. 1 Issue 5, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the plan of Dentsu company to expand globally and open business units in North America and Europe. Share of overseas billings owned by Dentsu in 1999; Implication of the global plans of the company; Investment made by Dentsu to small agencies; Ranking of Dentsu in the European market.
ACCESSION #
4299235

 

Related Articles

  • DENTSU HEADS DOWN UNDER.  // B&T Magazine;12/10/2010, Vol. 60 Issue 2731, p6 

    The article reports on a plan by Japanese agency Dentsu to set up shop in Sydney, New South Wales in 2011.

  • Union will turn up the heat on Dentsu.  // Media: Asia's Media & Marketing Newspaper;12/13/2002, p23 

    Reports on performance of various agencies in advertisement market. Profits earned by Dentsu Inc. in the first half of 2002; Performance of Hakuhodo; Plans of the agencies to prepare for marketing budgets.

  • Dentsu concentrates on growing in Asia. Kilburn, David // Advertising Age;5/23/1994, Vol. 65 Issue 22, p54 

    Reports that Dentsu, Japan's top advertising agency, has set its sights on becoming a force in all of the continent with the start-up of agencies in China, Singapore and Malaysia. Expansion of a Dentsu roster that already includes Thailand, Taiwan and Australia; Possible ventures into Vietnam...

  • Dentsu's 360i enters Europe in London tie-up with Steak. Kimberley, Sara // Campaign;1/18/2013, Issue 2, p03 

    The article reports on the plan of Dentsu Inc.-owned digital creative agency 360i to open a European office based in London, England.

  • Dentsu plans global push after going public in 2001. Herskovitz, Jon; Cuneo, Alice Z.; Fannin, Rebecca A. // Advertising Age;1/12/1998, Vol. 69 Issue 2, p41 

    Focuses on the long range plans of the Dentsu advertising agency of Japan. Decision to go public; Comments of agency president Yutaka Narita; Services abroad; Growth potentials.

  • Dentsu alliances to squeeze rivals. Kilburn, David // Marketing Week;6/22/2000, Vol. 23 Issue 21, p32 

    Expounds on the moves taken by Japan-based advertising agency Dentsu to increase its competitive edge. Efforts to increase market share in the country; Plan of holding an initial public offering by the end of 2001; Formation of a joint venture agency with wireless communication firm, NTT.

  • Dentsu launches boutique agency. Madden, Normandy; Wentz, Laurel // Advertising Age;8/23/2004, Vol. 75 Issue 34, p13 

    Focuses on the boutique advertising agency to be launched by the Dentsu Group in Tokyo, Japan on September 1, 2004. Reason behind the establishment of the agency; Areas of advertising to be addressed by the agency.

  • EDITORIAL. Burgoyne, Patrick // Creative Review;Dec2011, Vol. 31 Issue 12, p8 

    An introduction is presented in which the editor discusses reports within the issue on topics including the connection between advertising agencies and designers, designer Dan Beckett of the CHI&Partners design agency, and the Dentsu advertising ageny.

  • down loads...  // Ad Age Global;May2001, Vol. 1 Issue 9, p5 

    Presents news briefs about the advertising industry as of May 2001. Independent agency that was chosen by German car maker Volkswagen to market its D1 luxury car; Reason for the decision of Japan-based Dentsu Inc. to establish an office in Singapore; Arson investigation into a fire in the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics