Survey signals turnaround

Booker, Ellis
June 2009
B to B;6/8/2009, Vol. 94 Issue 8, p6
The article reports on the findings of the 2009 Marketers' Outlook survey. Of the nearly 500 b-to-b marketers who responded to the online survey, more than 26.1% said their budgets are up in 2009, and more than half said their budgets will be up in 2010. Marketers said they will be putting their money online. The survey found 65.7% will boost their online spending this year. These increases will be led by Web site development, e-mail and search.


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