Give Your Marketing a Competitive Edge

Katsin, Daniel
June 2009
Marketing Health Services;Summer2009, Vol. 29 Issue 2, p32
Academic Journal
The article offers the author's views on the importance brand-product relationship in healthcare industry. He states that marketing is essential in healthcare, because brand marketing allows healthcare companies' aspirations to be known by its consumers and prospective clients. He cites that telling the public about the goodness of the services offered by the organization, turns employees and customers into committed allies.


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