TITLE

Give Your Marketing a Competitive Edge

AUTHOR(S)
Katsin, Daniel
PUB. DATE
June 2009
SOURCE
Marketing Health Services;Summer2009, Vol. 29 Issue 2, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers the author's views on the importance brand-product relationship in healthcare industry. He states that marketing is essential in healthcare, because brand marketing allows healthcare companies' aspirations to be known by its consumers and prospective clients. He cites that telling the public about the goodness of the services offered by the organization, turns employees and customers into committed allies.
ACCESSION #
42989638

 

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