Portal to Better Physician Relationships

Ansel, Dan
June 2009
Marketing Health Services;Summer2009, Vol. 29 Issue 2, p27
Academic Journal
The article offers tips that hospitals should consider in order to increase its chances of success of a hospital-physician relationship through information technology (IT) and online communication. It states that in order for a relationship to grow, a hospital should create a team, which is composed of IT personnel, medical records, nurses, medical staff department, communication and physicians. It cites that a physician portal should have the qualities, including personalized and convenient methods of providing online patients information.


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