Marketing Rebirth

Mackesy, Richard
June 2009
Marketing Health Services;Summer2009, Vol. 29 Issue 2, p22
Academic Journal
The article focuses on the CentraState Healtcare System's decision to implement marketing in order to revive its obstetrics program in 2009 in the U.S. It states that despite the growing community which the organization is located, major health services it offered were not given attention, including its obstetrics department. It cites that as the management implemented the program it was confronted by the absence of operational efficiency. It notes that with the crisis facing the CentraState, it conducted a market data analysis and implemented a $2.9 million renovation, which resulted to the increase of volumes of transactions with mothers and gained positive feedback from physicians.


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