LTC Can Tap the Next Generation

Doherty, Tom
March 2001
Advisor Today;Mar2001, Vol. 96 Issue 3, p24
Trade Publication
Discusses the potential of tapping the children of elderly as possible clients for long-term care (LTC) insurance. Changes in the attitude of elderly people and their children on how they approach long-term care; Why insurance agents should establish rapport with the children of elderly clients; Factors that led to the increase in LTC insurance sales in the United States.


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