Back on the road

Robertson, Edward
June 2009
Travel Weekly (UK);6/5/2009, p22
Trade Publication
The article presents the views of Theo Demetriou, sales and marketing director of tour operator Inspired Luxury Escapes, on the importance of travel agents in the tourism industry. According to Demetriou, his effort in understanding the market and how travel agents are dealing with it has led to the tour operator's success. Demetriou has stated that travel agents account for 95% of his sales.


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