TITLE

Finance bosses focus on new clients

PUB. DATE
June 2009
SOURCE
Travel Weekly (UK);6/5/2009, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that according to a survey by Lloyd James Group, finance executives from the travel industry favour increasing spending on obtaining new customers, while cutting investment on retaining the existing customer. The survey polled was conducted on 1,000 finance directors and managers from different sectors. From the total of 47 respondents, 65% from the travel sector supported a boost in client acquisition spend while imposing cuts on client relationship marketing spend.
ACCESSION #
42982410

 

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