Tourism leaders may change co-op advertising in U.S. market
Tags: TOURISM; FOREIGN associations, institutions, etc.; COOPERATIVE advertising
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Focuses on the campaign of the Puerto Rico Hotel and Tourism Association to stimulate business in the country. Request for additional funds from the Puerto Rico Tourism Co.; Improvement of the advertisements; Strategy to reduce travel costs.
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Reports on the meeting of the Western Region Committee of the Puerto Rico Hotel and Tourism Association to develop a plan to attract more visitors to the region. Cleanup of the municipalities; Opening of a tourist information office; Display of the photographs of the west coast region.
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Focuses on the achievements of the Puerto Rico Hotel and Tourism Association under the leadership of its president, Reinhard Werthner. Procurement of a seat on the board of directors of the Puerto Rico Tourism Co.; Defeat of a room tax legislation on complimentary hotel rooms.
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Reports on the Puerto Rico Hotel and Tourism Association's (PRHTA) promotion of legislation to ensure that Puerto Rico as a tourist destination will have continuous promotional presence regardless of political events. Proposed legislation to ensure that the Puerto Rico Tourism Co. will not be...
