The Power of Persuasion

Reischi, Thomas C.
February 2001
Advisor Today;Feb2001, Vol. 96 Issue 2, p24
Trade Publication
Discusses how insurance agents and financial advisors use the power of persuasion to help their clients understand the need for insurance coverage. Situation wherein salesmanship or the power to persuade was seen as a negative quality among insurance and financial advisors; Responsibilities of insurance agents, representatives and advisors to their clients; Risk faced by financial advisors.


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