TITLE

NCC Finds Silver Lining in Sluggish Sales

AUTHOR(S)
Forkan, Jim
PUB. DATE
April 2001
SOURCE
Multichannel News;04/02/2001, Vol. 22 Issue 14, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on National Cable Communications Inc.'s cable advertising billings for the first quarter of 2001. Billings from various advertising categories; Effects of network advertising cutbacks; Prospects for the second quarter.
ACCESSION #
4291257

 

Related Articles

  • 'Simplify' now cable's watchword. Hall, Lee // Broadcasting & Cable;03/26/2001, Vol. 131 Issue 13, p34 

    Focuses on developments related to the cable television industry in the United States as of March 26, 2001. National Cable Communications' launch of its Internet-based electronic data interchange (EDI) program; Implications for the cable television advertising business.

  • Fiber sells ads in cable-TV network. Shapiro, Mitch // Lightwave;Nov96, Vol. 13 Issue 12, p1 

    Reports on National Cable Communications' plan to deliver advertising spots to cable television systems serving subscribers in Chicago, Illinois. Partners for Chicago Cable Interconnect (CCI); Map illustrating CCI's cable network; Cost of the project.

  • And then there were two. Burgi, Michael // MediaWeek;5/8/95, Vol. 5 Issue 19, Special Report: NCTA '95 p8 

    Reports on the results of and reactions to the merger of cable rep firms National Cable Advertising and Cable Media Corp. to form National Cable Communications. National spot cable advertising revenue; Lack of accurate and timely local cable ratings upon which to gauge a buy; High pricing of...

  • NCC Shops Around One-Stop Concept. Forkan, Jim // Multichannel News;05/01/2000, Vol. 21 Issue 18, p24 

    Reports on National Cable Communications' plan to consolidate several cable television advertising markets in the United States as of May 1, 2000. Details of the planned market consolidation; Implications for the cable television advertising industry.

  • NCC connects Northeast. Dickson, Glen // Broadcasting & Cable;11/27/2000, Vol. 130 Issue 49, p126 

    Reports that United States-based cable television advertising company National Cable Communications has expanded its advertising interconnects in the country as of November 27, 2000. Locations of operations of the company's CableLink Interconnects division.

  • Leading national cable reps mulling merger. Ross, Chuck // Advertising Age;7/13/1998, Vol. 69 Issue 28, p3 

    States National Cable Communications and Cable Networks Inc., two cable rep firms, are considering a merger. Estimation of the two companies total gross billings; How the merger would simplify placing advertisements on cable television systems; Owners of the two companies; Brief details of...

  • NCC: The New-Business Beat Goes On. Forkan, Jim // Multichannel News;11/25/2002, Vol. 23 Issue 47, p29 

    Reports that National Cable Communications (NCC) Inc. has registered a growth advertisement-sales despite a slump in the market caused by a struggling economy and the September 11 terrorist attacks. Factors that helped boost advertisement-sales for the company; Percentage increase in...

  • NCC Buys Insertion Gear. Forkan, Jim // Multichannel News;10/16/2000, Vol. 21 Issue 42, p94 

    Reports the purchase of the SeaChange International Inc. digital advertising-insertion equipment by the National Cable Communications in the United States. Sale of cable time to advertisers in a single order; Goal of creating spot cable as the easiest media to purchase over broadcast and print...

  • Ad-Sales Downturn Hits the Spot Market. Forkan, Jim // Multichannel News;11/13/2000, Vol. 21 Issue 46, p18 

    Reports on a downturn in the United States national spot-cable advertising arena in fall 2000. Results announced by advertising sales firm National Cable Communications; Forecast for the final quarter of 2000.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics