TITLE

TNT Drives Drama While TBS Targets Men

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2001
SOURCE
Multichannel News;04/02/2001, Vol. 22 Issue 14, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Turner Network Television (TNT) and TBS Superstation's separate programming strategies in the United States. Marketing campaign planned by TNT to promote its theatrical and original program lineup; TBS' plans to enhance its male viewership; Changes in sports programming at TNT.
ACCESSION #
4291211

 

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