TITLE

MTV Faces Music with '360.'

AUTHOR(S)
Hogan, Monica
PUB. DATE
April 2001
SOURCE
Multichannel News;04/02/2001, Vol. 22 Issue 14, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on MTV Networks Inc.'s launching of a multimedia convergence strategy designed to lure music fans to its MTV2 digi-net and Web site. Developments in the music industry coinciding with the unveiling of the company's plans; Background of the company's convergence project.
ACCESSION #
4291185

 

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