MTV Faces Music with '360.'

Hogan, Monica
April 2001
Multichannel News;04/02/2001, Vol. 22 Issue 14, p2
Reports on MTV Networks Inc.'s launching of a multimedia convergence strategy designed to lure music fans to its MTV2 digi-net and Web site. Developments in the music industry coinciding with the unveiling of the company's plans; Background of the company's convergence project.


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