TITLE

An Ad Model THAT WORKS

AUTHOR(S)
Borrego, Anne Marie
PUB. DATE
March 2001
SOURCE
Inc.;2001 Inc. Technology 1, Vol. 23 Issue 4, p66
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features the company Healthcommunities.com, which offers online information on medical products. Focus on medical practice; Difference of the company's model from the direct-to-consumer banner-ad model; Reason for its success.
ACCESSION #
4287963

 

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