TITLE

Waiving Enrollment Fees Not The Long-Term Answer

AUTHOR(S)
Woodard-Chavez, Karen
PUB. DATE
June 2009
SOURCE
Fitness Business Pro;Jun2009, Vol. 25 Issue 6, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the customer retention strategies of several physical fitness centers in the U.S. It says that some club owners provide value for joining fees and a stronger integration process for new members. It further states that the programs are both beneficial for members and club owners.
ACCESSION #
42873021

Tags: CUSTOMER retention;  PHYSICAL fitness centers;  CUSTOMER satisfaction;  CUSTOMER relations

 

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