Measuring High-speed Data Market

Albright, Peggy
April 2001
Wireless Week;04/02/2001, Vol. 7 Issue 14, p26
Trade Publication
Reports on the results of a market research conducted to determine the market for high-speed data transmission. Importance of the deployment of wireless data system; Downloading speed of the technology.


Related Articles

  • In an instant. Vence, Deborah L. // Marketing News;3/1/2006, Vol. 40 Issue 4, p53 

    The article considers the increasing use of instant messaging (IM) for online research as of March 2006. Larry Brownell, executive director of Marketing Research Association, projected that online research could someday be the most common form of marketing research. Statistics indicating the...

  • BY THE NUMBERS.  // Business Communications Review;Jul2007, Vol. 37 Issue 7, p8 

    The article presents diagrams charting market research statistics for communication equipment, including Passive optical networking (PON), Verizon Wireless and Gigabite PON (GPON), and the 10-Gigabit Ethernet (GE) market.

  • Attitude research, conjoint analysis guided Ma Bell's entry into-terminal market.  // Marketing News;5/13/1983, Vol. 17 Issue 10, p12 

    The article focuses on the use of attitude research and conjoint analysis in assessing the entry of AT&T into the data communication terminal market. The telecommunication firm used the research to identify the relevant product attributes, estimate total demand for the product and the firm's...

  • NEW LOVE FOR MVNOs.  // Telephony;6/6/2005, Vol. 246 Issue 12, p38 

    Focuses on the market study made by the Yankee Group Research Inc. on the growth of mobile virtual network operator (MVNO) model in the U.S. Rates of the MVNO services; Comments of industry analyst Marina Ambrosio on the trends and developments in MVNO; Expectation for economic growth of the...

  • Intelmatique Tests Minitel Pilot Program in the U.S.  // Information Today;Sep1987, Vol. 4 Issue 8, p12 

    This article reports on the plans of Intelmatique to launch a pilot marketing research program for its Minitel videotex network as of September 1987. The pilot project is aimed at French-speaking businesses in the U.S. According to Francois Vivier, deputy managing director of Intelmatique, 300...

  • Awesome research tools coming, says Parlin award winner, Green.  // Marketing News;5/20/77, Vol. 10 Issue 22, p1 

    The article reports that marketing researchers faces more hardware or tools for collecting data and for analyzing data collected by 1987, according to Paul E. Green, professor of marketing and recipient of the 1997 Charles Coolidge Parlin Award. Information is presented on the reason behind his...

  • Consumer File Sharing of Motion Pictures. Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik // Journal of Marketing;Oct2007, Vol. 71 Issue 4, p1 

    Illegal consumer file sharing of motion pictures is considered a major threat to the movie industry. Whereas industry advocates and some scholars postulate a cannibalistic effect on commercial forms of movie consumption, other researchers deny this effect, though sound evidence is lacking on...

  • Interactive system provides measure of TV audiences.  // Marketing News;8/28/1987, Vol. 21 Issue 18, p42 

    The article offers information on a two-way communications system developed by Toronto, Ontario-based company Omnex International Inc. which provides instant research data gathering for television audience surveys, product surveys and opinion and lifestyle polls. This electronic research system...

  • E-mail surveys--potentials and pitfalls. Oppermann, Martin // Marketing Research;Summer95, Vol. 7 Issue 3, p28 

    The article focuses on the importance of electronic mail surveys as a major means of conducting market research. Some of the main disadvantages of electronic mail surveys are the still-limited number of Internet subscribers and some incompatibilities between different systems. If responses can...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics