TITLE

Are consumers interested in wireless Internet location-based services?

AUTHOR(S)
Driscoll, Clement
PUB. DATE
March 2001
SOURCE
RCR Wireless News;3/19/2001, Vol. 20 Issue 12, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the results of a survey on the interest of American consumers in wireless Internet location-based services conducted by Driscoll-Wolfe Marketing and Research Consulting. Level of interest and willingness to pay; Opinions regarding location-based advertising messages and privacy; Awareness of wireless devices that can access the Internet.
ACCESSION #
4282363

 

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