TITLE

REGIONAL CONCEPTS TEST NEW ENTRY-POINTS: Decision-time for Branding

AUTHOR(S)
Ritchie, Hal
PUB. DATE
March 2001
SOURCE
FoodService Director;03/15/2001, Vol. 14 Issue 3, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the co-branding challenge confronting non-commercial food service operators and national/regional restaurants in the United States. Reason for non-commercial operators to align themselves with restaurant chains; Impact of regional growth on the operations of national chains in non-commercial locations; Business retention and growth challenge facing national chains.
ACCESSION #
4281440

 

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