- Cry fowl. Spethmann, Betsy // Brandweek;1/15/96, Vol. 37 Issue 3, p1
Reports on Tyson Foods Inc.'s planned masterbranding advertising campaign. Significance of the campaign; Packaging redesign; Company performance for the year ended November 5, 1995.
- So you want to start a brand? // Nation's Restaurant News;09/29/97 Supplement Brands, Vol. 31 Issue 39, p22
Gives advice to restaurants planning to create a merchandise line. Success story of Peter Luger Steak House's steak sauce; Sales of Nathan's Famous restaurant's hot dogs in supermarkets. INSET: Starting your own brand: Risks and rewards..
- Look Homeward, Brand Maven. Mammarella, James // License!;Sep2001, Vol. 4 Issue 8, p8
Introduces a series of article which focuses on brand licensing and branded household products in the United States.
- granted & available. // License! Global;Sep2007, Vol. 10 Issue 8, p112
A list of new brand licenses available and granted as of September 2007 is presented which includes the Junkyard Junction brand, the Smokey Bear brand, and Just Glam brand.
- Retailers transform own label into brand. Furman, Phyllis // Crain's New York Business;4/24/95, Vol. 11 Issue 17, p3
Reports on the trend among apparel retailers to come out with their own brand name products in New York City. Marketing of the Barneys New York brand; Lesson learned from Macy's huge inventory of private labels; Growth of private-label manufacturers; Profit margins of apparel retailers with...
- Creative license. Sloan, Carole // Home Textiles Today;3/4/2002, Vol. 23 Issue 26, p18
Comments on the creation of a creative licensed product programs. Divergence between product categories; Inability of licensors to develop their product brands; Confusion of customers over product brand and name.
- BRAnds & TRAdemARKS. // License!;Jun2002, Vol. 5 Issue 5, p24
Presents a list of licenses granted and available among brand or trademark products as of June 2002.
- WELCOME TO BLE 2015! // License! Global;Oct2015, Vol. 18 Issue 5, p36
The article offers information on the 18th annual Brand Licensing Europe, which will be held in London, England from October 13 to 15, 2015.
- MARKETING MIGHT. // National Provisioner;Aug2007 Supplement2, Vol. 221, p107
No abstract available.