TITLE

FOR CREATIVE MARKETING: PACKAGING TO GRAB

AUTHOR(S)
Weisberg, Karen
PUB. DATE
March 2001
SOURCE
FoodService Director;03/15/2001, Vol. 14 Issue 3, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the creative marketing of beverage cup packaging in the United States. Take-out beverage paper cups of Chinet Co.; Dixie Foodservice PerfectTouch cups for hot/cold specialty beverages; Pepsi's Twist & Go container; Other developments from the food service industry.
ACCESSION #
4281424

 

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