TITLE

Chrysler climbs mountain

AUTHOR(S)
Cantwell, Julie
PUB. DATE
March 2001
SOURCE
Automotive News;3/19/2001, Vol. 75 Issue 5921, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the business plan of Jim Schroer, marketing manager of Chrysler Group in Detroit, Michigan. Determination of regional incentives for corporate products; Introduction of the Chrysler brand campaign; Views on the dealer advertising associations.
ACCESSION #
4277995

 

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