Charter challenge of ban on direct-to-consumer advertising to be heard by Ontario court in mid-June

Silversides, Ann
July 2009
CMAJ: Canadian Medical Association Journal;7/7/2009, Vol. 181 Issue 1/2, pE5
Academic Journal
The article reports on the approval of the indefinite adjournment for CanWest Mediaworks Inc. in the Canadian Charter of Rights and Freedoms challenge case regarding the advertisement of a direct-to-consumer prescription drug in Ontario. The case is showed to be heard in the Superior Court of Justice of the province from June 15 to 19, 2009. It highlights the prohibition and strict limitation of the direct-to-consumer advertising. It cites the argument of the media firm regarding the contradiction of the section of the Food and Drug Act that bans drug advertising to the Charter provision on the freedom of the press.


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