TITLE

Global sales top agenda for nets

AUTHOR(S)
De Pablos, Emiliano; Hopewell, John; Hudson, Peter
PUB. DATE
January 2001
SOURCE
Variety;01/15/2001 Supplement, Vol. 381 Issue 8, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the shift in marketing focus of the television broadcasting industry in Spain to gain market share in the international television industry. Strategies of several television companies to sharpen their international television market focus; Technological innovations in television broadcasting in Spain; Factors which affect the penetration of Spanish television companies into the international market.
ACCESSION #
4274833

 

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