Cutting Through the Clutter

Edwards, Scott
July 2009
Pharmaceutical Representative;Jul2009, Vol. 39 Issue 7, p20
The article presents the strategies in keeping physicians attentive, interested and engaged in the U.S. Physician attention can be captured by drawing attention to product benefits, eliminating daydream and presenting clinical studies in engaging manner. It notes that top medical representatives target their messages through prescribers' history review, intelligent questions and personality recognition.


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