TITLE

Cutting Through the Clutter

AUTHOR(S)
Edwards, Scott
PUB. DATE
July 2009
SOURCE
Pharmaceutical Representative;Jul2009, Vol. 39 Issue 7, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the strategies in keeping physicians attentive, interested and engaged in the U.S. Physician attention can be captured by drawing attention to product benefits, eliminating daydream and presenting clinical studies in engaging manner. It notes that top medical representatives target their messages through prescribers' history review, intelligent questions and personality recognition.
ACCESSION #
42732621

 

Related Articles

  • Can we see more outpatients without more doctors? Hughes, Michelle L.; Leslie, Stephen J.; McInnes, Gordon K.; McCormac, Kathleen; Peden, Norman R. // Journal of the Royal Society of Medicine;Jul2003, Vol. 96 Issue 7, p333 

    A reduction in the number of return patients attending general cardiology clinics, if achievable without harm, would improve access for newly referred patients. Outpatient clinic letters (525) sent to general practitioners over a three-month period were reviewed. Simultaneously, physicians'...

  • What is missing from descriptions of treatment in trials and reviews? Glasziou, Paul; Meats, Emma; Heneghan, Carl; Shepperd, Sasha // BMJ: British Medical Journal (International Edition);6/28/2008, Vol. 336 Issue 7659, p1472 

    This article provides answers to questions related to medical care including the importance of providing patients with in-depth treatment descriptions, what the most commonly missed elements of treatment descriptions are and how this missed information can be supplied.

  • Obviously. Godlee, Fiona // BMJ: British Medical Journal (International Edition);10/14/2006, Vol. 331 Issue 7572, p762 

    The article discusses reader responses which were seen on the website of the "British Medical Journal." Readers responded to the question of whether it is acceptable to have medical intervention without the prior use of clinical trials. The periodical's attitude toward the need for research...

  • Five to Ten Years Follow-up after Coiling of 241 Patients with Acutely Ruptured Aneurysms. CONSOLI, A.; RENIERI, L.; MURA, R.; NAPPINI, S.; RICCIARDI, F.; PECCHIOLI, G.; AMMANNATI, F.; MANGIAFICO, S. // Interventional Neuroradiology;mar2012, Vol. 18 Issue 1, p5 

    Endovascular treatment has assumed a role of first choice in the management of ruptured intracranial aneurysms. We describe the clinical and morphological data after the treatment of 258 ruptured intracranial aneurysms in 241 patients, in order to evaluate the safety and the efficacy of the...

  • Role of specialists in common chronic diseases. Gask, Linda // BMJ: British Medical Journal (International Edition);3/19/2005, Vol. 330 Issue 7492, p651 

    Examines the role of specialists in the treatment of patients with chronic diseases. Policies of health care administration systems on the partnership between primary care and specialist medical personnel; Increasing role of nurses in caring for the chronically ill; Key changes in the...

  • Health reform through coordinated care: SA HealthPlus. Battersby, Malcolm W. // BMJ: British Medical Journal (International Edition);3/19/2005, Vol. 330 Issue 7492, p662 

    Presents the results of a study on health care policy for the treatment of chronic diseases. Impact of chronic diseases on world health systems; Challenges to the effective administration of health care services; Details of the SA HealthPlus trial, which examined the care of patients with...

  • Commentary: Trials should inform structures and processes needed for tailoring interventions. Macq, Jean // BMJ: British Medical Journal (International Edition);3/19/2005, Vol. 330 Issue 7492, p665 

    Comments on health planning for patients with multiple service needs. Critique of the SA HealthPlus trial, which focused on creating a coordinated health care model for Australia; Report that the SA HealthPlus model did not reduce costs, but succeeded in improving health outcomes; Impact of the...

  • Consensus statement on the management of pulmonary hypertension in clinical practice in the UK and Ireland. Gibbs, J. Simon R. // Thorax;Mar2008 Supplement 2, Vol. 63, pii1 

    The article presents a consensus statement on the management of pulmonary hypertension in clinical practice in Great Britain and Ireland. It notes that the consensus statement reflects contemporary practice in the management of this rare and deadly, but now treatable condition, in the pulmonary...

  • Disease Management Interventions: What's in the Black Box? Linden, Ariel; Roberts, Nancy // Disease Management;Dec2004, Vol. 7 Issue 4, p275 

    In discussing evaluation techniques to assess disease management (DM) program outcomes,it is often assumed that DM program interventions are premised on sound clinical judgment,an understanding of the disease process, and knowledge of the psychosocial models of behavioralchange that must be used...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics