TITLE

Don't just Enlighten: Engage

AUTHOR(S)
Little, Josh
PUB. DATE
July 2009
SOURCE
Pharmaceutical Representative;Jul2009, Vol. 39 Issue 7, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the application of electronic learning as a hands-on experience engaging medical representatives in the U.S. Online training is considered a cost-efficient way in updating sales representatives on the industry's developments. Studies reveal that on-screen text and narration cannot be processed by the mind at the same time. It was found out that smart e-learning producers use engaging visuals and images to secure concepts and capitalize the sense of sight.
ACCESSION #
42732620

 

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