TITLE

BSC hopes Lo Verde can help frustrated shoppers

AUTHOR(S)
Thomas, Larry
PUB. DATE
March 2001
SOURCE
Furniture/Today;03/26/2001, Vol. 25 Issue 29, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of Mary Lo Verde as spokeswoman for Better Sleep Council to address consumer concerns about mattress purchasing. Experience of Lo Verde with a broad range of consumers; Findings of the Council on the challenges of the retail environment.
ACCESSION #
4267554

 

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