TITLE

Hold it! Here's a good idea we could knock off

AUTHOR(S)
Evans, Gary
PUB. DATE
March 2001
SOURCE
Furniture/Today;03/26/2001, Vol. 25 Issue 29, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Budget Rent-A-Car's strategy for entertaining customers who are waiting for company representatives to take their calls over the telephone. Entertainment value of the company's 'thoughts to ponder' list; Application of the strategy in the furniture industry.
ACCESSION #
4267544

 

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