Sleep America finds success in Gaby's formula

Thomas, Larry
March 2001
Furniture/Today;03/26/2001, Vol. 25 Issue 29, p42
Trade Publication
Reports on the successful testing of the sales theories of Len Gaby, founder of mattress retailer, Sleep America. Experience of Gaby in bedding sales at Simmons Co.; Revenues of the chain since 1997; Role of brand awareness in advertisements.


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