TITLE

Sleep America finds success in Gaby's formula

AUTHOR(S)
Thomas, Larry
PUB. DATE
March 2001
SOURCE
Furniture/Today;03/26/2001, Vol. 25 Issue 29, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the successful testing of the sales theories of Len Gaby, founder of mattress retailer, Sleep America. Experience of Gaby in bedding sales at Simmons Co.; Revenues of the chain since 1997; Role of brand awareness in advertisements.
ACCESSION #
4267530

 

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