TITLE

Bedding companies teach some good lessons

AUTHOR(S)
Epperson, Jerry
PUB. DATE
March 2001
SOURCE
Furniture/Today;03/26/2001, Vol. 25 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the marketing strategies of bedding companies in the United States. Enthusiasm of the sales personnel in showrooms; Example of the continual search of Simmons for innovative mattresses.
ACCESSION #
4267460

 

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