Fair Play

Birchfield, Damon
March 2001
NZ Marketing Magazine;Mar2001, Vol. 20 Issue 2, p18
Discusses the importance of the pitching process in the marketing and advertising industries. Details on the process of pitching; Cost of doing a creative pitch; Disadvantages of the pitching process; Reasons for the need for the pitching process; Why creative pitching is widely used.


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