TITLE

Fair Play

AUTHOR(S)
Birchfield, Damon
PUB. DATE
March 2001
SOURCE
NZ Marketing Magazine;Mar2001, Vol. 20 Issue 2, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the importance of the pitching process in the marketing and advertising industries. Details on the process of pitching; Cost of doing a creative pitch; Disadvantages of the pitching process; Reasons for the need for the pitching process; Why creative pitching is widely used.
ACCESSION #
4265428

 

Related Articles

  • A Test of Marketing and Advertising Smarts. Fey, Lynn // Art Business News;Sep2003 Supplement, Vol. 30, p10 

    Features a test of marketing and advertising. Goal of small business marketing; Need for a strong marketing skills; Innovation in advertising; Important factor in setting a marketing budget; Best marketing advice when the economy slows.

  • Everyone's a critic. GOLDMAN, DEBRA // Adweek Eastern Edition;10/19/1998, Vol. 39 Issue 42, p76 

    Discusses the use of critics' disdain as a marketing and advertising strategy. Case of the advertisement for the television series `The Secret Diary of Desmond Pfeiffer' as example; Case of `The New York Times Book Review,' and its impact on book sales; Symptoms of the criticism crisis; Force...

  • Jargon the enemy that must be conquered. Wood, John // Precision Marketing;5/19/2006, Vol. 18 Issue 29, p9 

    The article aims to describe integration without too much jargon. It defines integration as the co-ordination of all of the company's advertising messages in an attempt to manage brand perceptions and change consumer behavior. It lists some of the more common misunderstandings and...

  • New media system calls for new tools. Schultz, Don E. // Marketing News;2/15/2004, Vol. 38 Issue 3, p6 

    Tackles the need to improve media measurement systems in relation to the changes in market fundamentals. Implications of market fundamental changes for the advertising industry; Factors that need to be considered in advertising management; Ways to improve media measurement systems.

  • Agencies urged to adapt to survive in digital age. Clark, Nicola // Marketing (00253650);1/3/2007, p2 

    The article informs that the Institute of Practitioners in Advertising (IPA) has claimed that advertising agencies need to adapt and get to grips with emerging technology or face a shrinking business in future. The findings are part of the "The Future of Advertising and Agencies: A 10 Year...

  • Cross-training: Tennis to ad sales. Berman, Helen // Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p142 

    The article presents several lessons that can be learned in a tennis game and relate them to advertising sales. Magazine publishers should be prepared when meeting with clients by bringing the things needed for the meeting. Stay fresh and relaxed to better deals with all the things associated to...

  • Build a compelling message. Arcoria, Tom // Landscape Management;May2004, Vol. 43 Issue 5, p36 

    Focuses on advertising strategies in the landscaping industry in the U.S. Reason behind the ineffectiveness of the advertising of a particular company; Determination of what makes the company unique; Suggestion of the use of headlines in advertising; Identification of the target audience.

  • How managers maximize limited advertising budgets. Cowman, Ron // Marketing News;5/30/1980, Vol. 13 Issue 24, p10 

    Presents tips for advertising and marketing managers on maximizing limited advertising budgets. Integration of advertising and marketing plans; Use of marketing research; Development of a campaign program.

  • Little Yellow Secrets. Diamond, Mike // Reeves Journal: Plumbing, Heating, Cooling;Mar2004, Vol. 84 Issue 3, p14 

    Provides information on how to maximize investments on yellow pages advertisements. Evaluation of yellow pages investments; Importance of wordy advertisements; Insignificance of being the first in the list of advertisers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics