TITLE

Leadership Brand

AUTHOR(S)
Ulrich, Dave
PUB. DATE
March 2001
SOURCE
Executive Excellence;Mar2001, Vol. 18 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the beneficial effect of leadership brand elements on firm value creation. Importance of leadership for business success; Criteria for an effective leader; Investment of resources to build leadership capability.
ACCESSION #
4264718

 

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