TITLE

Wall Street's New Pitch

AUTHOR(S)
Noonan, David
PUB. DATE
March 2001
SOURCE
Newsweek (Atlantic Edition);03/26/2001 (Atlantic Edition), Vol. 137 Issue 13, p88
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising for the financial-services industry in the United States. How the brokerages are trying to reinvent their marketing strategies in a period of economic slowdown; Discussion of the advantage of using a 'soft-sell' technique in ads that feature home and family; Example of Citibank's promotion, which targets households with a specific income, created by Fallon Minneapolis.
ACCESSION #
4254637

 

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