'Simplify' now cable's watchword

Hall, Lee
March 2001
Broadcasting & Cable;03/26/2001, Vol. 131 Issue 13, p34
Focuses on developments related to the cable television industry in the United States as of March 26, 2001. National Cable Communications' launch of its Internet-based electronic data interchange (EDI) program; Implications for the cable television advertising business.


Related Articles

  • Fiber sells ads in cable-TV network. Shapiro, Mitch // Lightwave;Nov96, Vol. 13 Issue 12, p1 

    Reports on National Cable Communications' plan to deliver advertising spots to cable television systems serving subscribers in Chicago, Illinois. Partners for Chicago Cable Interconnect (CCI); Map illustrating CCI's cable network; Cost of the project.

  • NCC Shops Around One-Stop Concept. Forkan, Jim // Multichannel News;05/01/2000, Vol. 21 Issue 18, p24 

    Reports on National Cable Communications' plan to consolidate several cable television advertising markets in the United States as of May 1, 2000. Details of the planned market consolidation; Implications for the cable television advertising industry.

  • NCC connects Northeast. Dickson, Glen // Broadcasting & Cable;11/27/2000, Vol. 130 Issue 49, p126 

    Reports that United States-based cable television advertising company National Cable Communications has expanded its advertising interconnects in the country as of November 27, 2000. Locations of operations of the company's CableLink Interconnects division.

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4 

    Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...

  • WB, Nick lead kids TV. Friedman, Wayne // Electronic Media;12/30/2002, Vol. 21 Issue 51, p10 

    Discusses the rating performances of the cable television networks in the kids market in the fourth quarter of 2002. Increase in the advertising sales for the broadcast year 2002-2003 in the kids market; Improvement in the kid ratings of Nickelodeon; Cartoon characters providing the increase to...

  • CAB: Cable's tight focus builds brand awareness. McConville, Jim // Electronic Media;04/21/97, Vol. 16 Issue 17, p49 

    Describes the importance of household brand name awareness to American cable television broadcasters. Discussion of the issue during the Cabletelevision Advertising Bureau conference held in April 1997; Role of branding efforts in the success of broadcasters; Factors attributed to the decline...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics