Imitating Synthetics: Naturally

Dixit, Sitaram
January 2009
Chemical Business;Jan2009, Vol. 23 Issue 1, p26
Trade Publication
The article reports on the growing trend of the use of natural ingredients by industries in India. It is noted that consumers in the country are willing to spend more on products that are considered natural. It is asserted that the flavor and fragrance industry has a key role in developing and utilizing natural ingredients.


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