Focus on FSA rules is risk for ad campaigns

Blackmore, Nicole
June 2009
Money Marketing;6/11/2009, p21
The article reports on the argument concerning the risk offered of only considering rules established by Great Britain's Financial Services Authority (FSA) on the development of financial advertising campaigns. According to law firm Beachcroft LLP, the government should also consider laws introduced by the Advertising Standards Authority (ASA). It states that the focusing on FSA rules risks will fail to efficiently assess the risks offered by the advertisements to customers.


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