Standard seeks to target public direct with platform

Scott, Tracey
June 2009
Money Marketing;6/11/2009, p3
The article reports on the strategy of Standard Life in seeking for prospective consumers, through its platform in London, England. Mark Polson, company's head communication, mentions that the company has initiated a client research who are not connected with the Independent Financial Adviser (IFA) and who are buying from Hargreaves Lansdown.


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