TITLE

FCC policy short-circuits wireless bids

AUTHOR(S)
Jarvis, Steve
PUB. DATE
March 2001
SOURCE
Marketing News;03/26/2001, Vol. 35 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the possible outcomes of auctioning wireless licenses by the U.S. Federal Communications Commission (FCC). Domination of wireless systems by big companies when the program is realize; Acceleration in the development of wireless advertising and other marketing functions; Impact of the FCC auction on small wireless marketers.
ACCESSION #
4252909

 

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