FCC policy short-circuits wireless bids

Jarvis, Steve
March 2001
Marketing News;03/26/2001, Vol. 35 Issue 7, p4
Trade Publication
Reports on the possible outcomes of auctioning wireless licenses by the U.S. Federal Communications Commission (FCC). Domination of wireless systems by big companies when the program is realize; Acceleration in the development of wireless advertising and other marketing functions; Impact of the FCC auction on small wireless marketers.


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