MG-Rover examines return to U.S. market

Truett, Richard
March 2001
Automotive News;3/12/2001, Vol. 75 Issue 5920, p24U
Trade Publication
Reports the use of survey by MG-Rover to determine the market potential of MGF roadster in the United States. Costumer reaction to the sports car at the SAE World Congress; Impact of the Sterling's failure on market relaunching of MGF; Design of the car; Expectation on the car's profitability; Importance of joint venture for MG-Rover.


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