Ford starts young, hip parts store

Sawyers, Arlena
March 2001
Automotive News;3/12/2001, Vol. 75 Issue 5920, p6
Trade Publication
Reports the creation of a boutique composed of automobile accessories in San Diego, California. Partnership of Ford Motor and the Ford dealer for the creation of the store; Knowledge of dealers on the store; Goal of the flexivity store; Type of consumers targeted by the store; Schedule for the grand opening of flexivity.


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