TITLE

Wireless Ads Drawing Mixed Opinions

AUTHOR(S)
Smith, Brad
PUB. DATE
March 2001
SOURCE
Wireless Week;03/19/2001, Vol. 7 Issue 12, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the mixed opinions from experts and analysts on the advertising campaigns of wireless communication companies in the United States. Economic impact of the wireless campaigns; Speculations about consumers resistance to the advertising of wireless devices; Details of a study conducted by the Jupiter Media Metrix company about wireless devices advertising. INSET: Voice Your Opinion, In Real Time.
ACCESSION #
4251887

 

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