Wireless Ads Drawing Mixed Opinions

Smith, Brad
March 2001
Wireless Week;03/19/2001, Vol. 7 Issue 12, p40
Trade Publication
Focuses on the mixed opinions from experts and analysts on the advertising campaigns of wireless communication companies in the United States. Economic impact of the wireless campaigns; Speculations about consumers resistance to the advertising of wireless devices; Details of a study conducted by the Jupiter Media Metrix company about wireless devices advertising. INSET: Voice Your Opinion, In Real Time.


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