TITLE

Quorn to roll out across Europe

AUTHOR(S)
McCawley, Ian
PUB. DATE
March 2001
SOURCE
Marketing Week;3/1/2001, Vol. 24 Issue 3, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Marlow Foods will launch its meat substitute brand Quorn in Europe. Market position of Quorn in Great Britain; Growth of the European market for meat-free foods.
ACCESSION #
4245314

 

Related Articles

  • Brand slurs for vegetarians. Mortimer, Ruth // Brand Strategy;Sep2002, Issue 163, p9 

    Reports that the U.S.-based consumer group Center for Science in the Public Interest (CSPI) calls for the withdrawal from the market of Marlow Foods' Quorn meat substitute brand. Great Britain-based Advertising Standards Authority's ruling in favor of the misleading advertisement complaint...

  • Can Quorn win over the healthy meat-eaters? Kleinman, Mark // Marketing (00253650);7/17/2003, p13 

    Marlow Foods Ltd. hopes that turning Quorn into a mainstream healthy-eating brand will revive interest in the meat alternative. Marlow Foods, recently acquired by buy-out firm, Montagu Private Equity from AstraZeneca, is the manufacturer of Quorn, Great Britain's biggest meat-free brand. Over...

  • Quorn needs meaty backer to tempt US. McCawley, Ian // Marketing Week;9/7/2000, Vol. 23 Issue 32, p20 

    Comments on Great Britain-based Marlow Foods' plan to launch its Quorn brand of meat substitute in the United States as of September 7, 2000. Background on the growth of the vegetarian food industry in Great Britain; Problems faced by Marlow Foods in marketing Quorn in the U.S.

  • SELLING SUBSTITUTES TO A SUSPICIOUS NATION. Butler, Daniel // Accountancy;Oct92, Vol. 110 Issue 1190, p34 

    Reports on Marlow Foods' attempt to introduce Quorn to the British food market. Company's research into meat alternatives; Unlimited potential of Quorn; Sales performance of Marlow Foods.

  • Behind the Campaign to Can Quorn. Fumento, Michael // Consumers' Research Magazine;Nov2002, Vol. 85 Issue 11, p34 

    Deals with the lobbying efforts of the Center for Science in the Public Interest (CSPI) in the U.S. against Quorn, a meat alternative product from Marlow Foods Limited. Complaints of CSPI to the Food and Drug Administration on the alleged adverse reactions of consumers to Quorn; Comments from...

  • Equity firm buys Quorn £70 million.  // Food & Drink Technology;Jul2003, Vol. 2 Issue 6, p11 

    Announces the acquisition of Marlow Foods by Montagu Private Equity. Worth of the deal; Production of the Qourn meat substitute brand.

  • Quorn vies for place at school lunchtimes. Kimberley, Sara // Precision Marketing;12/16/2005, Vol. 18 Issue 9, p2 

    The article reports that Marlow Foods is positioning its meat substitute brand Qourn as a healthy product for children in a promotion targeting schools in Great Britain. The campaign which is developed by Brahm will focus on an online competition. The competition will be supported by a...

  • Brits served Quorn meat substitute.  // Advertising Age;3/7/1994, Vol. 65 Issue 10, p45 

    This article focuses on the launch of Quorn, a vegetable-based meat substitute, by Marlow Foods in Great Britain with an advertising campaign from Abbott Mead Vickers/BBDO, London.

  • IT'LL NEVER FLY QUORN.  // Management Today;Mar2004, p14 

    Quorn, the edible fungus loved by vegetarians but likened by foodies to cardboard, has become the unlikely hero of the meat-free world. Dismissed by the uninitiated as a poor meat substitute, Quorn is the leading brand in Great Britain's vegetarian market. The first mycoprotein-containing pie...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics