TITLE

Mattel signs interactive software deal

PUB. DATE
February 2001
SOURCE
Marketing Week;2/8/2001, Vol. 23 Issue 53, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the deal signed by Mattel with two software companies to develop video games and interactive services for its toy brands. Allotment of brands for Knowledge Adventure; Licensing of the boys' products for THQ.
ACCESSION #
4245262

 

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