Keep It Simple

June 2009
Best's Review;Jun2009, Vol. 110 Issue 2, p31
Trade Publication
The article discusses the importance of making insurance products simple to make most out of the opportunities presented by the sector as related by Bob MacDonald, owner of CTW Consulting LLC. He asserts that many large companies fail to attain growth in the market since they do not know when to use it. He further relates that among the ways to diversify business is doing business while having enough advisers and selling products that offer strong financial security.


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