Reach Out to Clients

June 2009
Best's Review;Jun2009, Vol. 110 Issue 2, p30
Trade Publication
The article discusses the importance of reaching out to clients in the insurance sector according to Eileen McDonnell of Penn Mutual Life Insurance Co. She relates that insurance firms should be the one reaching out to their customers since clients often feel uncomfortable talking to their financial advisors. She also affirms that their firm has added a resource center on its web site which aims to help their agents answers questions concerning the economy and the financial strength of the firm.


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